That's a lot of personal information gathered in one place. So, be aware with Fitbit-or any fitness tracker-you are strapping on a device that tracks your location, heart rate, sleep patterns, and more. This is pretty common, but still, can be a bit of a concern as it’s been found to be pretty easy to de-anonymize these data sets and track down an individual’s patterns, especially with location data. Not surprising, but not great either.įitbit also says it can share non-personal information that has been de-identified or aggregated.
So yeah, your Fitbit data is being used to show you ads and keep you using the platform as much as possible. And they say they can use that information to make inferences about you to show you more relevant content - like using your sleep data to show you content to help you sleep better, which I’m pretty sure wouldn’t actually help me sleep better. They also say they can share your personal information with advertising partners for targeted, interest-based advertising across the internet, which isn’t good news. How does Fitbit use all this personal information it collects? Well, the good news is their privacy policy says they never sell your data. Fitbit also says they can collect data from third parties social media sites like Facebook and Google if you choose to connect them (please, don’t) and from employers and insurance companies if you choose to share to receive wellness benefits or discounted or free services (again, not a good idea). They say they collect things such as name, email address, phone number, birthdate, gender, height, weight, location, wi-fi access points, and of course all the body related data like steps, activity, sleep, stress, calories burned, and more. What’s this mean? Well, Fitbit can collect a good amount of data, as most fitness trackers do. And in 2025, Google accounts will likely be required to use a Fitbit, indicating Google has plans to bring Fitbit users into the Google ecosystem as much as they can. However, Fitbit and Google announced in 2022 that a Google account will be required for some uses of Fitbit starting in 2023. However, Google promised that “Fitbit users’ health and wellness data won't be used for Google ads and this data will be kept separate from other Google ad data” for at least 10 years as part of the deal with global regulators. That worried many privacy conscious users. As of January 14, 2021, Google officially became the owner of Fitbit.
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